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its-purpladm

24 articles published

NewsAugust 21, 2025

CMOs Are Undervaluing Their Most Powerful Growth Lever: Creativity

What Business Leaders Lose by Ignoring Data

NewsAugust 18, 2025

The True Cost of Marketing Blind Spots: What Business Leaders Lose by Ignoring Data

Feeling worried over ad campaign

NewsJuly 24, 2025

Split Testing Creative Assets for FMCG: What Truly Impacts Conversion Rates?

Creative A/B Testing in FMCG Campaigns — Young man working from home at a desk, smiling and giving a thumbs up, representing how design choices can positively influence conversion outcomes.

NewsJuly 18, 2025

Creative A/B Testing: How Designers Influence Conversion in FMCG Campaigns

How Data-Led Creativity Is Transforming Finance Marketing

NewsJune 23, 2025

How Data-Led Creativity Is Transforming Finance Marketing

NewsJune 10, 2025

Purple Stardust Wins Bronze at 2025 Pitcher Award for “No Looseguard” Insurance Campaign

NewsMay 24, 2025

Building Brand Loyalty through storytelling in the food industry

The Noodle Boom

NewsMay 23, 2025

The Noodle Boom: How Nigeria Became a Hotbed for Instant Noodles, and How Brands Win Big

NewsApril 29, 2025

Customer Engagement Is the Real Growth Hack – Here’s the Proof

NewsApril 15, 2025

How We Made Insurance Go Viral: Behind the Scenes of Our Campaign with Leadway

Voice for a Competitive Advantage in Nigeria’s Market

NewsMarch 28, 2025

How to Calculate Share of Voice for a Competitive Advantage in Nigeria’s Market

NewsMarch 25, 2025

How Creative Agencies Use Data to Develop High-Impact Brand Narratives

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