News & Insights
How to Win with Creative Brand Activations
Why Traditional Ads Are No Longer Enough
Marketing has evolved. Consumers today are bombarded with digital ads, banner placements,influencer sponsored contents, and social media promotions,…
How Creative Campaigns Can Drive Growth In Nigeria’s Card Payment Market
How card payments can grow in Nigeria
Since the introduction of the cashless policy by the CBN in 2011, the rate at which Nigerians have…
The Colour Of Money: How Creative Branding Drives Revenue In The Microfinance World
Simply put, branding in financial services creates a strong, recognisable identity that resonates. According to renowned marketing guru Seth Godin, people don’t buy goods and…
Acquisition on a Budget: Using Creativity to Capture Customers Without Breaking the Bank
Everyone’s business objective for 2025 is ambitious: to grow their customer base by 100%. It's the dream of every marketing manager, but “money no dey.”…
The Art Of Persuasion: Crafting Creative Campaigns That Turn Microfinance Customers Into Revenue Drivers
A popular quote from Abraham Lincoln says, "If you wish to win a man over to your ideas, first make him your friend." This is…
Acquisition Through Emotion: The Role of Storytelling in Winning Microfinance Customers
The most impactful brands on the planet remain memorable due to compelling stories crafted to build a physical, emotional and psychological connection with their customers.…
a Fintech Referral Program Users Can’t Wait to Share
Referral programs are like the secret sauce for fintech growth. When your users are excited enough to share your service with friends, it’s a win-win…
an Onboarding Experience for Fintech Apps that Feels Like a One-on-One Conversation
When you first download a fintech app, that first experience should feel simple, friendly, and valuable. A good onboarding experience isn’t just about showing features—it’s…
How Marketing Leaders in the Asset Management Sector Can Acquire, Retain, and Increase ROI using Creative Marketing
These days, the asset management world is getting hotter than Lagos traffic! With competition on the rise, everyone’s looking for how to stand out and…
How Purple Stardust Has Reimagined Creative Marketing for the Finance Industry: Reflections from Our First Year
If anyone had told us a year ago that Purple Stardust would be making waves in the finance industry, we might have chuckled. After all,…
MILLENNIALS VS GEN Z: ATM OR DIGITAL ONLINE BANKING
If you can remember the days of queuing by an ATM then you are definitely qualified to be called a Millennial. LOL! Digital banking has…
Rhythm and Reach: Expanding Your Audience with Smart Jingles.
Advertising, if played right, definitely distinguishes you from the crowd. One easy way is using jingles. Jingles offer a powerful way to make your brand…
The Conversion Power of Jingles: Fact or Fiction
I know what you’re thinking. Jingles? Well, even though it’s the digital age, where technology and data-driven strategies are often in the spotlight, you may…
Influencer Marketing: Your Blueprint for Brand Growth In 2025
As a business owner, you understand the importance of reaching your target audience and creating a buzz around your product or services. Influencer marketing has…
Improving The Value of Product and Service Offerings
A Key to Commercial Impact
In today's competitive business environment, the value of product and service offerings is paramount. It's not just about selling a…
We Captured Bronze At Our Pitcher Awards Debut
Ten months after our dazzling launch, the accolades are pouring in! We won a Bronze Award at the recent Pitcher Awards in the Use of…
Unconventional Ad Campaigns: Lessons in Creative Madness
In the world of advertising, conformity is the enemy of creativity. The campaigns that truly stand out and capture our hearts are often the ones…
The Unsung Hero of Advertising – It Knows What You Did Last Summer (and What You’ll Do Next
In the wild world of advertising, where creativity reigns supreme and the quest for the next viral sensation never ends, there's a silent hero working…