Cleanmax Sparkle
The Brief
Cleamax, a trusted manufacturer of high-performance cleaning products — from moisturizing anti-bacterial handwash to dishwashing liquids, scouring powders, and no-rinse cleaners — wanted to make its brand unmissable. The task was ambitious yet clear:
Grow product awareness.
Expand the customer base.
Drive measurable sales.
The mission was to transform everyday cleaning routines into bold brand moments that grabbed attention, won hearts, and moved products off shelves.
Creative Approach
We designed a multi-channel campaign that blended storytelling, scale, and authenticity:
Television Commercial (TVC): A bold hero film that brought Cleamax into homes with vibrant storytelling and visual energy.
Digital Ads: Precision-targeted campaigns kept the brand top-of-mind, ensuring visibility at key customer decision points.
Influencer Marketing: Collaborations with trusted voices added authenticity and reach, showing real people putting Cleamax to work in everyday life.
Together, these tactics sparked awareness, built trust, and nudged customers closer to purchase.
The Creative Direction
The campaign was bright, fresh, and relatable, highlighting how Cleamax products elevate everyday cleaning. By combining motion, media, and influence, we created a brand presence that felt both aspirational and accessible — one that people could see in their own kitchens, bathrooms, and routines.
The Results
The campaign delivered on both visibility and performance, turning creativity into sales growth:
Campaign Metrics:
Impression Share: 77%
Cost Per Acquisition (CPA): ₦800
Return on Ad Spend (ROAS): 8.9x
Outcome
Cleamax went from just another product on the shelf to a brand people recognized, trusted, and actively chose. The result was a campaign that didn’t just showcase cleaning power — it turned everyday routines into moments of brand connection, proving that even in crowded categories, bold creative ideas can clean up.
