Why Engagement Matters More Than Ever
We create content to be top of mind, to be involved with our customers, to sell our products, and to promote our products. The average person scrolls through 300 feet of content daily; if burnout isn’t a thing, an average person will scroll for as long as they want and will still have enough content to watch on social media.
With the creators online, brands are now in for a competition with sole creators who are pulling in the numbers. Imagine a reel from Taooma, with a like of 200k+ and a comment of 16k+; it tells a story of engagement and how interested people can be when they find something that speaks to what they want to hear.While revenue is seen as the utmost goal, for B2C brands, being at the top of mind is a good bet to scale revenue. So here’s the million-pound question:
How do you stay relevant in a world where attention is fickle? How do you sell to people who hardly stay on your content? The answer is engagement, and in 2025, engagement will be more than just a marketing metric; it will be the single most underrated growth strategy.
Let’s strip it back to the numbers:
- According to Gallup, fully engaged customers represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth.
- Increasing customer retention rates by just 5% increases profits by 25% to 95% (Harvard Business Review).
Think of engagement as a flywheel:
- Engage customers → Drive loyalty → Encourage referrals → Improve LTV → Lower CAC → Grow faster.
Every successful brand you know is doing this, whether you notice or not.
Practical example of how customer engagement improves business
1. Duolingo’s Push Notifications
Duolingo has trended many times because of the content they put out via push notifications. It gets people talking, smiling, commenting, and getting others curious to know what is happening. It’s why their users return an average of 3–5 times a week, and the brand’s organic growth outpaces most competitors with bigger ad budgets.
2. PiggyVest
PiggyVest educates, entertains, and supports users beyond just savings. They adopt engagement tactics like consistent interaction with their audience on X, retweeting audience POV, creating killer content, adopting User-generated content (people sharing their savings goals), etc.
What Makes Engagement a Real Growth Hack
Here’s where it gets real. Engagement affects multiple levers at once:
Growth Lever | How Engagement Boost It |
Customer Lifetime Value (CLV) | Builds Loyalty and recurring use |
Referral Rates | Engaged Users are more likely to advocate |
Conversion Rates | The more the trust, the lesser the objections |
Acquisition Costs (CAC) | More word-of-mouth, less ad spend |
Data Collection | First-party data from real interactions |
If you’re tired of ” putting out contents that are not getting engagements, send us a message at Purple Stardust:
Common Mistakes That Kill Engagement
Even savvy marketers fall into these traps:
- Confusing visibility for connection: Just because people see you doesn’t mean they care. While many focus on trends, they fail to build a content strategy that regularly keeps them in the minds of their customers.
- Over-reliance on automation: As a creative agency, we adopt automation in our business, but when it involves building loyalty with your customers, we take it personally; that is why we have built a good reputation across industries. Bots don’t build loyalty. Real human moments do.
- Ignoring feedback loops: People stop engaging if you don’t reply to comments or improve based on reviews. Simple. It is good to spend on ads, but being able to promote your brand creatively is a big win, and you can’t achieve that by ignoring feedback.
The brands that will dominate this decade will talk to their audience, not just to them. They’ll talk with them, building relationships, engaging in conversations, and creating rituals that customers return to.
So the next time your team obsesses over impressions or CPMs, stop and ask: “Are we being seen, or are we being remembered?”
At PurpleStardust, we don’t just help brands get clicks. We help them build relationships using creative means. OUR STORYTELLING SOLD A BORING PRODUCT LIKE INSURANCE; WE CAN HELP YOU SELL OUT USING CREATIVE STORYTELLING.
