Daily trust
The Problem
As one of Nigeria’s most established media brands, Daily Trust was ready to evolve. Yet, its traditional business model was falling out of step with shifting media consumption habits and untapped digital revenue streams. The challenge was urgent but clear: reimagine how Daily Trust connects, engages, and earns in a digital-first world — or risk falling behind.
Creative Approach
We designed a two-phase digital transformation journey, blending strategic foresight with creative execution to help Daily Trust modernize its presence and unlock new growth.
Phase One: Strategy & Vision
Business Assessment: Audited the brand’s strengths, gaps, and opportunities within the changing media landscape.
Revenue Generation Planning: Outlined new monetization models tailored for digital.
New Media Product Development: Crafted innovative formats and offerings designed for today’s audience behavior.
Brand Redesign: Developed a bold new identity that captured Daily Trust’s evolving voice and ambition.
Phase Two: Activation & Empowerment
Website Optimization: Improved user experience and performance to better serve audiences and advertisers.
Digital Marketing Training: Empowered internal teams with hands-on skills in content creation, storytelling, and campaign management.
Community Building: Guided the brand in fostering deeper engagement through interactive, digital-first storytelling.
The Creative Direction
At the heart of the transformation was storytelling — visually, strategically, and digitally. By reimagining Daily Trust’s visual identity and brand voice, we helped shift perception from a traditional newspaper to a modern media powerhouse, capable of inspiring audiences in a new era.
The Results
The transformation wasn’t just structural — it delivered real impact.
Campaign Metrics:
Impression Share: 71%
Engagement Rate: 4.1%
Outcome
Through a creatively led digital transformation, Daily Trust now stands as a revitalized media brand equipped to thrive in a digital-first era. The project didn’t just upgrade its platforms — it reshaped how the brand tells stories, generates revenue, and connects with audiences, securing its relevance for the future.
