There’s a lot of debate around whether brands should focus on macro-influencers with a large following or micro-influencers with highly engaged, niche audiences. This topic will help marketers understand how to choose the right type of influencer based on campaign goals, audience characteristics, and budget constraints. Shakira’s insights into working with both large-scale and niche influencers can provide valuable advice for developing effective influencer strategies.
Music and Marketing: 2 Peas in a Pod with Gracey Mae
In this episode, we explore the powerful connection between music and marketing with Leye Makanjuola and Gracey Mae. We discuss how music shapes brand storytelling, influences consumer behavior, and drives cultural trends. Their insights reveal how marketers can leverage music to create impactful campaigns and build deeper connections with audiences.