Smile360
The Problem
Smile360, a leading dental care provider, was struggling to stand out in an increasingly competitive market. With limited search visibility and a shortage of quality leads, the brand wasn’t reaching the right audiences at the right time. Its digital presence lacked the traction to convert interest into action — creating a gap between potential patients and the care they were actively seeking.
Creative Approach
We designed a growth-focused digital strategy to reposition Smile360 as the go-to dental brand online. The approach combined brand storytelling, community engagement, and performance marketing to close the gap between interest and conversion:
Search Visibility: Optimized content and targeted campaigns improved ranking for high-intent keywords, putting Smile360 in front of audiences actively searching for dental solutions.
Brand Storytelling: Fresh narratives and engaging visuals humanized the brand, making its services relatable and trustworthy.
Community-Driven Content: Social campaigns highlighted real stories, reviews, and helpful tips — nurturing authentic conversations and building loyalty.
Performance Channels: Paid campaigns across Google, Meta, and display ads drove qualified traffic while retargeting flows kept Smile360 top of mind.
Direct Engagement: Improved messaging flows made it easier for potential patients to ask questions and book consultations instantly.
The Creative Direction
The visual and creative tone was warm, professional, and reassuring — designed to make dental care feel approachable rather than intimidating. From scroll-stopping ads to informative search content, every touchpoint was crafted to build trust and action.
The Results
The transformation was both creative and measurable. Smile360’s digital presence became a lead-generating engine, connecting the brand with the right people at the right time.
Campaign Metrics:
Impression Share: 89%
Cost Per Acquisition (CPA): ₦7,900
Return on Ad Spend (ROAS): 10.2x
Outcome
By blending performance precision with creative storytelling, Smile360 moved from being overlooked online to becoming a visible, trusted, and high-converting brand. The result: more qualified leads, stronger brand presence, and a healthier pipeline of patients.
