Vava
The Problem
Despite being a leading name in the furniture industry, Vava’s visibility lagged behind its quality. Louder competitors were dominating consumer mindshare, leaving gaps in awareness that slowed growth. Vava needed a bold, standout presence to reclaim attention, elevate recognition, and transform admiration for its products into measurable sales.
Creative Approach
We crafted a vibrant, 3-month 360° marketing campaign built around the inclusive idea: “Vava For Everyone.” The concept celebrated diversity in style, taste, and living spaces, positioning Vava as the furniture brand that fits seamlessly into every lifestyle.
Execution was designed to surround the audience across every touchpoint:
Television & Radio Spots: Bold storytelling that introduced Vava into households nationwide.
Outdoor Ads: High-impact billboards and visuals that dominated city spaces and elevated brand stature.
Digital Ads: Scroll-stopping creatives that targeted audiences online with precision and flair.
Social Media Challenge: A playful, participatory campaign that turned everyday spaces into “Vava moments,” sparking organic engagement and user-generated content.
The Creative Direction
The look and feel of the campaign were vibrant, modern, and human-centered — using diverse visuals and narratives to reflect Vava’s promise of furniture for every lifestyle. By celebrating individuality while reinforcing Vava’s quality, the brand’s identity shifted from “quiet player” to category leader with presence.
The Results
The campaign delivered both visibility and conversion, turning creativity into measurable business growth:
Campaign Metrics:
Impression Share: 71%
Cost Per Acquisition (CPA): ₦6,100
Return on Ad Spend (ROAS): 12.8x
Outcome
With “Vava For Everyone,” the brand not only reclaimed attention but also carved out a stronger, more memorable place in consumers’ hearts and minds. By uniting bold creative ideas with a full-funnel execution strategy, we helped Vava achieve awareness, engagement, and sales impact at scale — proving that design-led storytelling can be as functional and lasting as the furniture itself.
