Vava
The Problem
Despite being a leading name in the furniture space, Vava was quietly outshined by louder competitors. Brand visibility didn’t reflect its quality — and awareness gaps were holding back growth. Vava needed a bold, standout presence to reclaim attention, drive recognition, and turn admiration into measurable sales.
Creative Approach
We brought Vava’s vision to life with a vibrant 3-month 360° campaign built around the idea: “Vava For Everyone.” Celebrating diversity in style and space, the campaign positioned Vava as the go-to furniture brand for every lifestyle.
From bold TV and radio spots to high-impact outdoor visuals and scroll-stopping digital ads, we met audiences wherever they were. A dynamic social media challenge added energy to the mix — sparking engagement and turning everyday spaces into Vava moments.
